The Experience

Everyone has a unique story worth sharing, and at Always & Forever, YOUR story is what matters most. As the leading bridal and prom dress store in western Arkansas and eastern Oklahoma, we’re here to listen – not only to what you want in your dream wedding dress or prom gown, but also to hear about your fiancé, your family, friends, and the special moments that make your journey so meaningful. We invite you to book an appointment at our boutique, where our dedicated team is eager to get to know you and help you find the perfect dress.

Always & Forever was thoughtfully designed with you in mind. Our stunning, spacious boutique offers a fun, comfortable, and relaxed atmosphere, featuring semi-private bridal viewing areas where your loved ones can share in the joy of seeing you try on each gown.

Our passion for providing exceptional service is reflected in everything we do. We offer the finest selection of bridal, prom, and formalwear gowns from top designers like Sherri Hill, Morilee, and Ellie Wilde, in a wide range of prices, styles, and sizes. Discover why we’ve earned accolades like The Knot’s “Best of Weddings Hall of Fame” and “Best of Bridal and Formal in the River Valley” year after year!