Our Story

It all started with a dream to have a small bridal + prom boutique with the best selection and service. Over the course of 17 blessed years, your support has helped us transform a little dream into a larger than life reality for our family! LaBeth (The Doer) does and knows all things Always & Forever! She is an amazing bookkeeper and our puzzle solving QUEEN! Shelly, (The Planner) strategically organizes all aspects of the shoppe - she's all about the details! Shelly is the Bridal Manager and loves assisting brides in expressing their unique bridal style. Stacey (The Dreamer) is the creative visionary behind Always & Forever and is the Formal Wear Manager.

With the support of Western Arkansas and Eastern Oklahoma and our amazing team, we expanded in 2013 into our spacious 12,000 sq ft. showroom where we could increase our selection and best service our clients.

OUR MISSION is to empower you to identify and embrace your one of a kind inner and outer beauty and to connect with you to find the most self expressive dress you will ever wear.

We cannot wait to help you find your very own, hands-down, without-a-doubt, I don't want to take it off, absolutely GORGEOUS dress at Always & Forever!