Welcome to Always & Forever, a premier bridal and prom dress store located in Fort Smith, AR, serving western Arkansas and eastern Oklahoma. We specialize in wedding dresses, prom dresses, homecoming dresses, and formalwear from top designer brands like Sherri Hill, Ava Presley, Amarra, Ellie Wilde, and more. Whether you’re searching for your dream wedding gown or the perfect prom dress, Always & Forever offers an elevated in-store shopping experience unlike any other.

Our bridal and prom customers are paired with a dedicated personal stylist who guides them through our extensive dress selection, ensuring a personalized, stress-free experience from start to finish. With spacious fitting rooms, thousands of dresses in stock, and an expert team committed to exceptional service, Always & Forever is your go-to destination for wedding dress shopping and prom dress shopping in Arkansas and Oklahoma. Visit us today and discover why so many brides and prom shoppers choose Always & Forever for their most unforgettable moments.