The Experience

Always & Forever specializes in bridal, prom, pageant, homecoming, quinceañera and semi-formal attire.  As the largest formal wear store in Western Arkansas and Eastern Oklahoma, clients can shop thousands of advertised and private label dresses. Always & Forever encourages parents/guardians to sit back, relax and enjoy not having to lace, zip, and hang dresses.


Schedule Bridal & Bridesmaid Appointments: Our Bridal Lounge has limited dressing rooms, seating areas, and bridal consultant availability; therefore, we strongly recommend scheduling an appointment to avoid any disappointment.  When you schedule your bridal appointment, we will have a fitting room and a personal consultant prepared just for you. We request that all brides make an appointment so that she can receive the unique experience that defines Always & Forever.

Budget: Know how much you would be comfortable spending, so we can find you a dress that is both beautiful and affordable. Bridal gowns range in price from $250 to $3000. Formal wear gowns range in price from $200 to $1000.  We offer a 60 Day Layaway on in stock dresses (excluding clearance items).

Appropriate Undergarments: We ask that our clients wear appropriate undergarments when trying on gowns.  If you are modest, we recommend wearing full coverage underwear as your consultant will be in and out of the fitting room with you.

Entourage: Bring someone that knows your style such as your mom, a close friend or other relative. We suggest bringing no more than 2 or 3 people with you, as too many opinions can be overwhelming.

Child Supervision: Delicate gowns are featured on dress forms and there are breakable mirrors everywhere. All children must be directly supervised by an adult and hold that adult’s hand at all times.  Also, children are not allowed access to certain areas of the store or onto any platforms.

Timeline:   The Knot and BRIDES magazine recommend ordering your bridal gown 6 to 9 months and ordering your bridesmaids 6 to 8 months prior to your wedding date so you have sufficient time for alterations.  Always & Forever offers hundred of in stock bridal gowns for immediate purchase and quick delivery bridal and bridesmaids options.  If you have any additional questions about ordering or purchasing your dress, please contact us.

Alterations: You deserve a perfect fit, and if alterations are necessary, Always & Forever will provide you with a network of bridal and formal wear tailors.