Top Prom Trends of 2017

Hey Always & Forever girl!

We’re sure you are just as excited as we are for Prom 2017, so of course we have the scoop on what the top trends of Prom 2017 are going to be! We are getting shipments in everyday of the hottest styles so we can guarantee that you find the dress of your dreams!

Trend #1-Floral prints and accents are stealing our hearts this season! For a pop of color we are loving Tony Bowls’ 117399 dress featuring a black and white skirt with fun floral accents, and we think prom is the perfect time to experiment with patterns! If you prefer more of a vintage feel with your floral, we think you will love Sherri Hill’s 51064, an intricate floral and bird patterned slim-fit skirt with complimenting lace top. For the funky floral loving girl, we think Rachel Allen’s 7653 ballgown is just for you. The combination of stripes, blossoms, and the tiered silhouette are equal parts fun and gorgeous- perfect for prom!

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Trend #2-We are loving the lace look for Prom 2017! Lace is versatile and classy, and there are so many looks that can be achieved with a few touches here and there. If you are craving a dress that screams drama, then Sherri Hill will not disappoint you with her 51169, a show stopping slim-fit with ruffle and lace details that will make you want to shimmy on the dance floor all night long. If you prefer more bohemian vibes, Jovani’s 45894 has got you covered. This completely lace two-piece takes the boho look to a new level with a flattering off the shoulder top, complete with groovy bell sleeves. For delicate lace details, we think Sherri Hill’s 50486 is a sweet pick for a perfect combination of eyelash lace and floral embroidery.

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Trend #3-Sometimes keeping it simple is just as stunning of a look! Cutout accents are a perfect way to add an edgy vibe to your dress, without taking any of the attention away from you. LaFemme’s 23592 nails the caged look with this slim-fit skirt with a slit, that will be sure to make heads turn when you strut by. If you’re going for a more classic Old Hollywood look, Sherri Hill’s 50824 has just the thing. A form fitting, off the shoulder gown brings all the parts of classic glam that we know you love. If velvet is more of your vibe, check out LaFemme’s 24316, an all velvet, open back gown that is sure to make you feel like a star once you put it on.

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We are so excited for this upcoming season, and we would love to help find the perfect gown for you! Stop in and check out the new styles we have, we are sure we have the dress of your dreams!

XO, The Always & Forever Team

Semi-Annual Bridal Sale!

Hey Always & Forever girls!

Calling all brides! We have some awesome news just for you! From December 26th, 2016 through January 28th, 2017 we will be having our Semi-Annual Bridal Gown Sale!

This is Always & Forever’s biggest bridal sale yet, with over 100 bridal gowns marked down 50% or more! Select gowns will be 25% off, and our stock and special order gowns will be 10% off! (Some exclusions apply)

Pass this big news on to any brides you know and gather up your own bride tribe to come see us!

We would love to help you find the dress of your dreams while helping save you some money, so call or visit our website to schedule an appointment with one of our wonderful bridal consultants!

XO, The Always & Forever Team



Gorgeous Gowns & Great Deals

Hey Always & Forever girls!

If there are two things that we love around here, it’s gorgeous gowns and great deals. That’s why we are so excited to share our new casing full of gorgeous new marked down gowns! No matter what the budget, we want to help you get the gown of your dreams. Our casing is packed with various gowns from all our favorite designers, like Mori Lee, Essense of Australia, Maggie Sottero, and Casablanca, just to name a few.

We also understand that every bride has her own unique style and image for her big day, so we have made sure to include plenty of different styles and silhouettes that will not only help achieve your look, but help make you feel confident and beautiful on your special day. Our selection styles include ball gowns, mermaids, A-lines, featuring lots of lace, beading, and just about everything in between.

We want to work with you to find a dress that makes you feel as beautiful as you look, call and make an appointment with one of our fabulous bridal consultants today!

XO, The Always & Forever Team



All About Boho

Hey Always & Forever girls!

This week’s window is giving us all kinds of bohemian vibes! Sherri Hill and Mori Lee are taking over prom 2017 with immaculate embroidered details and we could not be happier about it! There is a boho look for everyone in this collection!

We’ve got you glamazons covered with the ultimate slim fit two piece, featuring a rhinestone waistband and a sparkling high neck top, donning Sherri’s signature key-hole back that we are loving this season. With the perfect balance of needlepoint roses and classic pearls, you will look like the perfect boho princess in this dress!

For our ballgown loving gals, Mori Lee has you covered! You are sure to look red hot in this trendy layered tulle skirt, balanced with a gorgeously delicate sweetheart neckline, complete with embroidered roses and shimmering details that we are certain will have you seeing stars.

For the ultimate bohemian look, our hearts are stolen by Sherri’s flawless combination of layered tulle and lace on this relaxed skirt that will let you effortlessly sway and flow all night long. Paired with a colorfully embroidered modified sweetheart top, this gown is a boho dream for your formal occasion

Mori Lee is coming through this week with a couple of gowns perfect for a bride who is all about the details! The first gown featured in the window takes the timeless look of an A-line skirt and is given a trendy twist with a stunning beaded racer back, making this gown anything but ordinary.

The game is changed with this amazing two piece gown from Mori Lee’s Voyage collection! A classic tulle skirt meets the ultimate top with a show stopping illusion back and neckline, stunning lace appliques, and scalloping that will make your heart skip a beat!

We cannot stop talking about the gorgeous gowns in this week’s window, and we would love for you to come by and try one on! Stop by, or make an appointment with one of our bridal consultants to find your dream dress today!

XO, The Always & Forever Team

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Tis the Season to be Glam!

Hey Always & Forever girls!

We just have to show you the stunning dresses we have featured in our front window this week! Cool gem tones and cranberry hues are here just in time for the holiday season, and we are obsessed. These dresses are nothing short of glam with the sparkling details created by the intricate beading. Sherri Hill flawlessly mixes the timeless look of the A-line gown with trendy details like key hole backs and a two-piece design- guaranteed to make you turn heads, no matter what the event. Abby Paris takes a classic slim fit dress and brings it up a level with a flawlessly embellished illusion back. We are also loving a high neckline as a great way to embrace these winter months, without sacrificing style.

As for this week’s bridal gowns, Mori Lee is stealing the show! We believe that you simply cannot go wrong with lace detailed straps, and these gowns will show you why! Whether it be a refined embroidered lace or a glam lace with beading sprinkled in, either of these dresses will definitely deliver. Relaxed A-line skirts allow a stunning and flattering silhouette, making sure the bride feels as flawless as she looks!

Let us help you find the perfect dress for whatever winter occasion you have coming up! Stop by, or make an appointment with one of our fabulous bridal consultants!

XO, The Always & Forever Team




Some Big News…

Hey Always & Forever girls, we have some awesome news!

We are starting a blog to help you stay in the loop on the exciting things we have going on in the store! Check out our weekly posts to stay updated on the trendiest styles for prom and bridal in 2017, to see what stunning dresses we have featured in our front window each week, and for tips that will make finding the perfect dress, no matter what the event, a breeze!

Make sure to check back every week so you don’t miss out on the fun!

XO, The Always & Forever Team